Improvised Communications
PO Box 79064
Belmont, MA 02479
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Publicity Firm
Improvised Communications is one of the most respected organizations in creative improvised music. Active since 2002, it has established a distinctive place in the industry as the only media relations firm specializing in cutting-edge music from beyond the jazz mainstream. Its clients have included world-class independent musicians ranging from relative newcomers to established veterans to bona fide jazz legends, as well as prominent labels, concert series, festivals and venues.
“In an area that’s a tough sell in today’s market,” writes AllAboutJazz.com Managing Editor John Kelman, “Improvised Communications gets the word out in the best way possible. It targets its market well, is committed to projects that are of a consistently high quality and promotes those projects in a way that’s just right for folks who are deluged every day (every hour, it seems) with new information about yet another release. In a time when everyone can and does release music, Improvised Communications has chosen a path less-traveled; a niche, to be sure, but one that’s consistent in its commitment to forward-thinking music.”
Over the years, the Boston-based company has secured thousands of reviews for its clients in over 200 different print and Web publications. At the same time, it has assisted in the production of feature stories and live performances on the BBC and NPR, and developed customized radio campaigns resulting in widespread airplay at stations around the world. In addition to various consulting, design and content development projects over the years, Improvised Communications has represented more than 150 carefully selected recordings and several hundred notable live events.
In January 2010, Improvised Communications unveiled a new Web site and its first-ever exclusive client roster, two changes built on the idea that more can be accomplished by working closely with a smaller group of long-term clients. This is the latest stage of evolution for the company, which is already known for its high standards for promotion content and seamlessly embracing such technological advancements as 100% recycled paper products, digital promo alternatives and social networking. Many other new initiatives are already in the works as the organization prepares for both the promise and the challenge of promoting innovative music in the new decade.
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